CHAPTERS 0:00 - Intro 0:35 - What is Marketing? 02:25 - Role of Trust in Marketing 03:50 - Premium Bargain 05:43 - Selling v/s Marketing 07:24 - Cognitive Fatigue 11:46 - Price Experiment 1 15:59 - The Power of Expectation 16:41 - Price Experiment 2 18:49 - Bottom-Up Attention 22:34 - Coca-Cola Pepsi Research 25:05 - Parting Notes 25:43 - Outro
