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The Neuroscience of Marketing

In this video, Anshuman, Devaiah, and learning from Siddharth about the neuroscience behind marketing.

15th April 2022 Author: Honestly by Tanmay Bhat

CHAPTERS 0:00 - Intro 0:35 - What is Marketing? 02:25 - Role of Trust in Marketing 03:50 - Premium Bargain 05:43 - Selling v/s Marketing 07:24 - Cognitive Fatigue 11:46 - Price Experiment 1 15:59 - The Power of Expectation 16:41 - Price Experiment 2 18:49 - Bottom-Up Attention 22:34 - Coca-Cola Pepsi Research 25:05 - Parting Notes 25:43 - Outro


Story Source : YouTube

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