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Need for Virtual Event Platforms in 2020

In crucial and challenging times like these, where the world is struggling with the scathing atrocities of the COVID-19 outbreak, businesses are experiencing a rough patch amidst the nationwide lockdown.

29th July 2020 Author: Divya Sharma
Need for Virtual Event Platforms in 2020


In crucial and challenging times like these, where the world is struggling with the scathing atrocities of the COVID-19 outbreak, businesses are experiencing a rough patch amidst the nationwide lockdown. It is very difficult to get out and run errands when it comes to handling business operations. 

In such situations, virtual interactions work as your business saviors. Accommodating an event virtually using an appropriate platform, not helps you share a link to a virtual meeting or a webinar, but also caters to all your management needs like organizing registrations of the attendants, managing payments, live streaming at one place, etc.

Since the internet is crammed with numerous virtual meetings platforms, it’s quite a task to select the right platform according to your operations. However, selecting the right virtual event platform is of extreme importance when it comes to the successful execution of your business operations.

Here are some of the top Virtual Event Platforms of 2020:

  • Townscript Live
  • BigMarker
  • 6Connex
  • Vfairs
  • Livestrom
  • Workcast
  • Eztalks
  • ON24

Physical interactions are difficult to replicate hence the businesses need to make sure that the platform they are selecting enables them to get almost the same experience as that of a physical event. 

In May 2018, the whole world sat with their computers to watch Warren Buffett sharing comments at the Berkshire Hathaway Annual  

Shareholder’s meeting. Similarly, in September 2019, Apple’s iPhone 11, 11 Pro, and Pro Max launch event kept 1.8 million people adhered to the screens as Apple live-streamed the entire event, for the first time.  With data becoming more inexpensive, it is clear that the future will become all about virtual participation. 


Keeping a track of attendees by businesses has been one of the many hot topics of debate in the virtual event platforms for a long time now. Perhaps the most essential advantage of organizing virtual events over physical ones is the capacity of the former to track attendants, measure event performance in quantitative terms, and gauge event ROI down to the most elementary statistics. 


It is expected that tracking the attendants at events will drive the fifth gear considering the decreasing costs of using NFC and RFID and on-demand rising content curation.

These tools can only be manipulated in a virtual platform. They help to track event attendance, patterns of visitor traffic, and levels of engagement whilst facilitating statistics that can simply be deciphered into ROI.


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