How to do market research for startups - AgencyNetwork

22nd November 2022
How to do market research for startups - AgencyNetwork

How to do market research for startups

A startup without effective market research is like a ship sailing without a compass.

Therefore, it may lose its direction after a while and may disappear into the middle of nowhere. Market research for a startup allows business owners to guess what it takes to grow their business. Doing market research for a startup offers an opportunity to analyze its position in today's competitive market.

To learn more about startup marketing, you can visit our startup marketing blog and get insights from our articles on the latest trends and various ideas for startups. startup marketers. It is important to check that your product or service meets the needs of your target customers if you work in a start-up company. This way, you can see if your product or service is likely to find a sustainable foothold in the market. You should find answers to the top market research questions for startups and find the best path for your business with an effective marketing process.

If you want to learn more about how to conduct marketing research for a new business, keep reading our article. In this article, we focus on guiding you through what marketing research is. In addition, you will gain knowledge about the steps of marketing research.

What is market research?

You just have a startup idea but are worried about unsustainable in the competitive market. To avoid this, you should research the market before you act.

Market research is the process of gathering information about what is happening in the market. This includes researching market dynamics to learn about your competitors, potential customers, and market conditions.

Researching trends, discovering other businesses offering similar products or services, researching other people's pricing and marketing methods, and gathering information about your prospects are all included in the research. Market research for start-ups.

How lucky you are to have access to a vast amount of knowledge on the Internet for free. All you need to do is know the steps you will take during the market research process. Then you can decide on the best path to grow your business. Where will you sell your product or service? Is it a specific area or a broader area? If you want to sell your products or services in a specific area, the best way is to gather information about your area and potential customers. If you understand them better, you will be able to provide your products and services better.

Whether you want to start a business or expand your small business, market research is sure to improve your business as you take the necessary steps and follow established processes. determined after market research. You should carefully evaluate survey software providers to help you gain quantitative insights like pricing, market segmentation, and total market size. For example, QuestionPro offers one of the best survey software features in its class, with great reviews on G2Crowd. They have a free product open to anyone, as well as a free Startup QuestionPro program, which includes premium research software for eligible startups and a response audience to book. question.

Market research questions for startups

Before diving into the main steps of market research for a startup, there are a few market research questions needed to narrow down the market. These questions need to be asked; yourself, your target audience, and your existing customers.

Let's start with the questions you should ask yourself first. So what might they look like?

  • What is the potential size of my market? How risky is the market?
  • Are there other products or services similar to ours?
  • Who are my competitors and how big are they?
  • Is there a market similar to ours?
  • What is the estimated market share of my company and my competitors? Is there anything unique to my business that would benefit?
  • Once you've completed the questions mentioned above, it's time to learn more about your target audience. Wondering who your target market is, how can you benefit them, or what makes you unique? Then ask the questions below;
  • What is their age group?
  • Where are they? What industry are they from?
  • What do they need?
  • What problems do they face?
  • Last but not least, your existing customers. You may not have an existing customer at this time, but you can ask these questions to people using a product or service similar to yours;
  • Do you like the product or service? What do you like most about the product or service?
  • What do you least like about the product or service?
  • What is your experience with the product or service?
  • Would you recommend this product or service to your friends?
  • In short, all of the questions we've covered are essential when you're starting your new business. You need to think from different perspectives to understand your needs first, and then your current market and customers, if any. If everything is clear, we can conduct market research for startups!

Market Research Steps for Startup

There is no chance of failure if you follow the correct path. Here we have listed the main steps detailing how to do market research for a startup idea.

1. Define marketing research goals

Among several reasons why market research is essential for startups, you need to define your marketing research goals. Do you want to conduct internal research to investigate the issues? This way you can define a better strategy for the future. On the other hand, you can focus on external research to analyze market dynamics and barriers.

Internal marketing research is mainly aimed at increasing sales and revenue. This analysis focuses on past experience to reduce risk for future steps. External marketing research, on the other hand, is the analysis of the environment and the market in which you run your business.

Researching market trends and the performance of other companies is included in external research.

According to your orientation, you must apply the right method necessary for the sustainable development of the company. First, it's important to create an effective marketing research plan. This plan should have a clearly defined goal to save you time and money.

2. Ask the right question

When creating a business plan through market research, you need to answer a few basic questions. If you are about to make a different decision, think carefully and answer a series of questions about your future approach and activities.

3. Competitor analysis and potential market

Market research should start with examining the entire industry and potential market to identify companies that offer similar products or services to your potential customers.

The first thing you need to do is identify your competitors and analyze their business to find out their strengths and weaknesses.

You should also use various analytical tools and metrics to conduct effective marketing research. Try to choose the best analytics tools, especially for startups and small businesses, which will benefit you more along the way. With the market probe, you can also check industry trends. Find out what the market drivers and barriers are. You can also benefit from key performance indicators to understand whether a business is doing well and what is needed for sustainability.

Our related article tells us about the must-have KPIs for startup marketing, which are important for tailoring work.

If you want to know more about your competitors and their business, you can use social media monitoring tools, reviews, media visibility and process develop their brand. If you are limited in capital, don't worry because that's normal for most startups. Therefore, try to choose a tool that you can benefit the most from.

4. Potential audience analysis

After fully understanding the market and competitors, it's time to think about your potential customers. Who is your target audience? What is your ideal customer profile?

Any business that doesn't survey leads is very likely to fail after a while. If you want to get people's attention, you need to know more about them.

The main goal of any business is to acquire loyal customers. These customers will increase the rate of return. You need to pay attention to your customers' personalities, interests, and preferences to keep them loyal to your business and maximize your sales.

With a well-designed overview of your target audience, it's easier to meet their expectations with special offers and personalized plans.

You should also estimate the total market potential, market segments, and target audience size, as this will help you better understand the needs and preferences of your potential customers.

Besides, you also need to pay attention to the web traffic of your competitors. Try comparing it to yours to see if what you're currently doing is enough to generate leads.


How to do market research for a new business

New ideas may arise every day, but if you are starting a new business, you need to sell yourself. First things first:

Do good research to shine among your competitors.

To manage this process successfully, there are several steps to follow. If you don't know who you're selling to, you won't be able to press the right button at the right time.

Consider these at the pre-launch stage of your product lifecycle;

  • Understand your market and your competitors,
  • Target your leads before winning new customers,
  • Create your unique value proposition,
  • Define your main marketing strategy,
  • Test the product before launch,
  • Create your marketing campaign and distribute it on the best channels,
  • Track your product's lifecycle.


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