9 Ideas for Social Media Videos

Social video is a great way to showcase content in a highly engaging and lively format. Indeed, many social media users now expect brands to use videos to communicate with them.  

There is a vast number of videos available on social platforms. However, social videos can be grouped into several native content formats.

03rd December 2021 Author: -
9 Ideas for Social Media Videos


1. Explainers

YouTube has evolved into something much more than a video-sharing platform. Not only is it the number one place to watch videos, it is also a search engine. People look to YouTube as an information source. Explainer videos can illuminate a subject based on the presenter’s opinion or understanding. These videos can help to simplify complex ideas or trends for us

2. How To’s/Guides

How To and Guide videos are like online tutorials. They are simple videos that describe how to use a product, how to create something, or how to do certain tasks. These types of videos - also known as walkthroughs - usually feature a presenter who can demonstrate exactly how to use a product or service, and can talk the viewer through some of the key features and benefits. The How-to playlist on the DMI YouTube channel is one of the most popular playlists.

3. Interview and Q&A Videos

Interview and Q&A videos are a great way to engage your audience with insightful and exclusive content, and to help convey information about your industry and expertise. You could create videos in which you interview industry thought leaders and influencers, team members, or even customers.

4. Behind the Scenes (BTS)

You can give people a glimpse of what it’s like behind the scenes through authentic and engaging behind-the-scenes (BTS) videos. These videos are perfect for showcasing your company culture and giving recognition to the people behind your brand. They can help you humanize your brand, build trust, and strengthen your connection with the audience.

5. Challenges

Challenge videos generally feature a participant recording themselves taking a popular challenge and then posting the content, asking others to try. Challenge videos have a good chance of going viral

6. Recaps

Recap videos contain content where the host or hosts discuss a subject, most commonly other forms of media such as comics, video games, television shows, or movies. Many TV networks use this format to help promote high-profile TV shows or movies. For example, a panel might discuss the latest episode of a popular television show.

7. Play Throughs

Play Through videos, also known as ‘Let’s Play’ videos, are mostly associated with the video game industry. Viewers see the creator’s point of view as he or she plays a video game while explaining what’s happening on screen.

Often, video game companies encourage creators to make Play Through videos, because they can give more information on how the game was made.

8. Live Broadcasts

Live Broadcasts are videos that feature a conversation, performance, or virtual event that is broadcast live. Examples include an interview, announcement, news broadcast, or a report on an ongoing event. Most of the major platforms now offer live video broadcasting to every user, so there has been a real surge in live streaming activity, particularly due to the COVID-19 pandemic. As many events were forced online, consumers grew more confident in the live streaming format.


Story Source : Digital Marketing Institute

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